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The Rio 2016™ Organising Committee for the Olympic and Paralympic Games has announced that Nissan has become the automotive sponsor of the Rio 2016™ Olympic Games. The carmaker is now the Games’ fifth tier one partner and the sixth domestic sponsor overall.
Nissan’s winning bid delivered a total value in excess of the requirements from Rio 2016™ for the category. “I am very happy with this historical achievement. This partnership demonstrates the value of the Rio 2016™ brand and the strength and attractiveness of the Brazilian consumer market. Against this backdrop and after six months of negotiations that also involved other applicants, Nissan submitted a proposal that ensures a consistent mix of products, services and financial backing, proving to be the ideal automotive partner for the Rio de Janeiro Olympic Games”, said the Rio 2016™ President, Carlos Arthur Nuzman.
The deal guarantees the provision of 4,500 vehicles of different models which are required by Rio 2016™ at Games time to transport clients, such as athletes, technical officials, media, operational teams, National Olympic Committees, International Sports Federations, the International Olympic Committee and commercial partners. The Games-time car fleet will prioritise the use of clean energy (ethanol or electricity) supporting Rio 2016™’s efforts to achieve sustainability targets across the Games. Furthermore, a proportion of the fleet will be wheelchair-accessible and vehicle models will include top sedans, medium size sedans and SUVs.
“Nissan is very proud to be a partner of Rio 2016™,” Carlos Ghosn, CEO and President of Nissan, said. “Our multiple connections with Brazil are deep; in 2014 we open a new world-class manufacturing plant in Resende, state of Rio de Janeiro. As a showcase for the energy and vision of Brazil, the Olympic Games are a natural fit for Nissan. We look forward to contributing towards making the Rio 2016™ Games a world-class event for the city, state and country.”
“Counting on a partner that helps us tackle operational challenges in a vital area such as transport and also assists us in delivering accessible and sustainable Games is a privilege Nissan is giving us with this agreement. We are looking forward to starting our collaboration,” stated Leonardo Gryner, the CEO of the Rio 2016™ Organising Committee for the Olympic and Paralympic Games.
In addition to the sustainability goals, Nissan has a comprehensive plan to support Rio 2016™’s goals that will include a programme to support young aspiring athletes on their road to the Games, legacy programmes which aim to create positive lasting social impact, and inclusive marketing programmes designed to spread the Olympic experience throughout Brazil.
To support the excellence of Games operations, Nissan will also provide a wide range of services, such as driver training and expertise for logistics solutions to meet the complexity of the event.
The Worldwide Olympic Partners who support the Rio 2016™ Olympic Games and the National Olympic Committees around the world are Coca-Cola, Atos, Dow, GE, McDonald’s, Omega, Panasonic, Procter and Gamble, Samsung and Visa.
The Rio 2016™ Organising Committee for the Olympic and Paralympic Games has five tier one partners (official sponsors) – Bradesco, Bradesco Seguros, Claro, Embratel and Nissan. There is one tier two supporter – Ernst & Young Terco.